Google penguin update which carried out on 24th April 2012 gave birth to unnatural link removal services. More updates of Penguin were carried out again in May and October 2012 to penalize the over optimized websites. Google is bringing more and more websites having bad links in their link profile under penguin updates.
Recently Matt Cutts, Head of Google webspam team announced on his blog that next Penguin 2.0 or Penguin 4 will be live in few weeks and this summer will be tough for link spammers and link networks selling paid links.
The Search industry predicts that in first update on 24th April 2012 Google algorithm update known as penguin covered the websites having around 85 % bad links and later updated the limit is reduced to 65 than to 50%. Penguin 2.0 predicted to include all websites may be having around 35% bad inbound links. According to Bruce Clay
“The percentage of tolerable bad links will continue to lower. I think over the next year it will fall to as low as ten percent. ”
The News of Penguin 2.0 has already created a panic in SEO community and everybody know the only way to save yourself from Penguin 2.0/4 is to remove the bad, inorganic links from your linking profile. SEO’s are already advising the customers to start link pruning campaign immediately to protect their ranking
Even the sites which are having good ranking and have never indulge into getting paid, reciprocate or low quality links are also starting using link removal services to get rid of low quality weak links which are created automatically on web by various means. If in next penguin update Google reduces the percentage of bad links it is obvious that most of the sites which are still not affected will be in Penguin circle. Every website has some weak links which you must remove. Even we check link profile of our website every week and get few spammy or weak links. In my opinion, everybody will feel the penalty of Penguin may not be in this update, but may be in next. Link removals and profile pruning is compulsory for every website now. Start Today
Non organic link removing work or link un-building has already increased in March and April 2013 . It maydouble in next six months. It is good that link removing companies or agencies are making the web clean. Every website owner or SEO companies must check the links profile in each website and find the bad, unnatural, weak links to start link removing campaign.